Tourism Strategy

With Carnoustie now firmly established on the Open Championship rota; the growing reputation of Angus as the first choice destination for Chinese travellers; angusahead.com seeing its highest user figures with 36,000 visitors per month, and Tartan Day developing into a Scotland-wide initiative, Angus is leading the regional agenda for sustainable tourism development.

To build upon these achievements, a Draft Tourism Strategy and Action Plan have been produced to identify how Angus Council will support and stimulate tourism development in the county, and how this will be developed and delivered in a local, regional and national context during the next four years.

This is an action-orientated strategy, with deliver and legacy building at its heart. Its purpose is to identify and deliver key tourism opportunities for Angus by capitalising on its success, building on key strengths, and delivering through strong product and sectoral initiatives.

The Draft Strategy has a partnership focus. Only by all tourism businesses and providers working together can the ambition for Angus as a must-visit tourism destination be realised.

 

Be a part of that vision.

Make your own voice heard.

Please give us your feedback on the Draft Strategy.

 All activity within the Tourism Strategy will underpin the objectives of the Angus Ahead area marketing campaign. This campaign was set up to raise awareness of the strengths and opportunities of Angus locally, nationally and internationally, and to:

• Encourage a civic pride of Angus among local communities

• Increase investment in Angus

• Maximise the tourism and heritage potential of Angus

• Promote the distinct culture and natural beauty of Angus

Six key themes that captialise on the county's competitive strengths have been identified:

• Ancestral Tourism

• Business Tourism

• China Connection

• Leisure Tourism

• Food and Drink

• Golf

Development of these key themes and other activities will sit under five strategic headings, with an action plan alongside which will demonstrate what the projects are, who will deliver them and when.

 

             
             Download a full copy of the Draft Strategy

             
             Download a full copy of the Action Plan

DOWNLOADS

 
Draft Tourism Strategy
Download a copy of the Draft Tourism Strategy.

Action Plan
Download a copy of the Action Plan.

 

FEEDBACK

Make your own voice heard!  Please give us your feedback on the Draft Strategy by filling in this form