Tourism Strategy

With Carnoustie now firmly established on the Open Championship rota; the growing reputation of Angus as the first choice destination for Chinese travellers; angusahead.com seeing its highest user figures with 36,000 visitors per month, and Tartan Day developing into a Scotland-wide initiative, Angus is leading the regional agenda for sustainable tourism development.

To build upon these achievements, a Tourism Strategy Plan (PDF, 5 MB) has been produced to identify how Angus Council will support and stimulate tourism development in the county, and how this will be developed and delivered in a local, regional and national context during the next four years.

This is an action-orientated strategy, with delivery and legacy building at its heart. Its purpose is to identify and deliver key tourism opportunities for Angus by capitalising on its success, building on key strengths, and delivering through strong product and sectoral initiatives. 

All activity within the Tourism Strategy underpins the objectives of the Angus Ahead area marketing campaign. This campaign was set up to raise awareness of the strengths and opportunities of Angus locally, nationally and internationally, and to:

• Encourage a civic pride of Angus among local communities

• Increase investment in Angus

• Maximise the tourism and heritage potential of Angus

• Promote the distinct culture and natural beauty of Angus

Six key themes that captialise on the county's competitive strengths have been identified:

• Ancestral Tourism

• Business Tourism

• China Connection

• Leisure Tourism

• Food and Drink

• Golf           

Download a full copy of the Tourism Strategy Plan (PDF, 5 MB).

DOWNLOADS

Tourism Strategy Plan
Download a copy of the Tourism Strategy Plan 
(PDF, 5 MB).